Remove 2016 Remove Creative Process Remove Creativity Remove Engagement
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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

Oct 03, 2016 | Anthony Mills. Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

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Why Financial Organizations Must Fight Digital Disruption with Digital Disruption

Qmarkets

Banks are opening up to the idea of looking outside of their normal creative processes, by using external sources such as crowdsourcing with customers for their next disruptive technology. This is so prevalent that those companies pushing forward in this direction are now part of the Financial Technology Industry, or FinTech.

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Future-Proofing Financial Market Innovation – Fighting Digital Disruption with Digital Disruption

Qmarkets

Banks are opening up to the idea of looking outside of their normal creative processes, by using external sources such as crowdsourcing with customers for their next disruptive technology. This is so prevalent that those companies pushing forward in this direction are now part of the Financial Technology Industry, or FinTech.

article thumbnail

Why Financial Organizations Must Fight Digital Disruption with Digital Disruption

Qmarkets

Banks are opening up to the idea of looking outside of their normal creative processes, by using external sources such as crowdsourcing with customers for their next disruptive technology. This is so prevalent that those companies pushing forward in this direction are now part of the Financial Technology Industry, or FinTech.