Brunner

MARCH 31, 2023

How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.

Creativity 52

Creativity Case Study Video Creative Thinking 52

BrainZooming

AUGUST 29, 2016

To put it succinctly, Diane came in and kicked my creative and content marketing ass in the nicest possible way. In late September 2016, I’ll be co-presenting and hanging out with Whip-Smart Wordsmith, Emma Alvarez Gibson , at the Social Media Strategies Summit and Marketing Conference in San Francisco.

Collaboration 68

Collaboration Meeting eBook Strategy 68

Values Centered Innovation

APRIL 6, 2017

The 2016 State of Crowdsourced Innovation report from Spigit, the largest vendor of innovation management software by revenues, gives us some idea of how these software systems are used with their customers: 64% of surveyed customers use the platform company wide, rather than in just a few groups. Download the full white paper.

Crowdsourcing 40

Crowdsourcing Report Software Review Innovation 40

Idea to Value

MARCH 7, 2022

In 2016, I wrote the article What is innovation? To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). Rita McGrath. Tiffani Bov a. Natalie Nixon. Whitney Johnson. Fabienne Jacquet. Gaia Grant.

Innovation 246

Innovation Technical Review Creativity Leadership 246

Qmarkets

NOVEMBER 24, 2017

The ISA also promotes legislation regarding regulation, deregulation and market development in these fields, as well as carrying out enforcement and investigatory actions. In order to do this, there must be room for creative thinking and for innovation. "It QM: How have you historically supported innovation?

Engagement 0

Engagement Project System Innovation 0

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40