2016 Agile Creative Thinking Marketing 
Idea to Value
MARCH 7, 2022
In 2016, I wrote the article What is innovation? To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). Rita McGrath. Tiffani Bov a. Natalie Nixon. Whitney Johnson. Fabienne Jacquet. Gaia Grant.
Values Centered Innovation
APRIL 6, 2017
The 2016 State of Crowdsourced Innovation report from Spigit, the largest vendor of innovation management software by revenues, gives us some idea of how these software systems are used with their customers: 64% of surveyed customers use the platform company wide, rather than in just a few groups. Download the full white paper.
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