Mapping the customer journey is the top driver for digital transformation
Paul Hobcraft
NOVEMBER 22, 2016
A recent Altimeter report “ the 2016 State of Digital Transformation ” discusses these problems, along with many others. For executives and senior leadership, the need to accelerate innovation (81%) was at the top of the digital transformation agenda. Link to the Altimeter Report “The 2016 State of Digital Transformation”.
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