Remove 2019 Remove Competition Remove Product Development Remove Product Innovation
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IM Award Lessons: Improving Customer Success Through Innovation

IdeaScale

Every year, IdeaScale hosts the Innovation Management Awards to award organizations who have demonstrated a level of sophistication in their innovation strategy that has had a measurable impact on their business. In every respect, innovation allows us to do that better.

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Social intelligence tools allow for deeper analysis of consumer behavior.

Brunner

“Social intelligence can help bypass the time needed to develop third-party research. It helps take a deeper dive into customer behaviors and competitive intelligence. It’s good for market insight in terms of developing new brand positioning, and it could be used for product innovation.