How Nordstrom Is Using Innovation to Drive Better Results
IdeaScale
DECEMBER 14, 2021
Overview: Nordstrom, already facing headwinds due to changes in retail, has been using the data it aggregates to create more specific and meaningful private brands, bring in new labels for pop-ups, and other approaches that keep the 120-year-old department store relevant. Granted, these technologies have presented challenges too.
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