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Corporate Innovation in 2024

Innov8rs

Innov8rs | Whilst innovation remains a top priority for every CEO, we have again witnessed recently that when markets are uncertain and costs need to be cut, the innovation function is also amongst the first to be impacted. Looking forward to 2024, what’s coming at us, and how can we as innovators make a difference?

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The answer is: 10 years to change a culture

Jeffrey Phillips

Many of us who work in the consulting and strategy space often talk about the difficulties in understanding and more importantly, changing a corporate culture. That is, we want the culture to adapt to market needs and changes that everyone can see but inertia keeps the company from making.

Culture 211
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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Do you list off the businesses that purchase what you sell?

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You can expect an explosion of innovation in the next 18-24 months from June 2023

Jeffrey Phillips

First is artificial intelligence, ML and ChatGPT and all of the new technology that will make people obsolete. New technologies and new services require new marketing and sales channels and messages, new support structures, new payment mechanisms. The interwoven layers of technology will create new jobs.

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Safeguarding our Digital Transformation Together

Business and Tech

This trend is expected to persist all the way through 2024, Garter finds. According to Burning Glass Technologies, a labor market analytics firm, the second-fastest growing cybersecurity skill needed over the next five years is cloud security , following on the heels of application security development. Securing the cloud.

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From MW to GW’s of Renewable Hydrogen using Electrolyzers

Paul Hobcraft

Kevin, without doubt, is an outstanding, knowledgeable technology evangelist for all things relating to the Energy Transition. I certainly believe we will see emerging a lot of new inventions and innovations to get the Electrolyzer based on PEM technology Industrial ready. Why Hydrogen? ”( Bloomberg / Siemens).

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Consumer Bots Strategy for CPG Marketing

Acuvate

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.