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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. That amount is expected to more than double by 2027, up to $107 billion, the report found. You’re on amazon.com, checking the product page for one of your brand’s best-selling items. billion in 2020 to $45.38 billion in 2023.