2027 Change Competition Disruption 
Innov8rs
AUGUST 22, 2023
Still, organizations will need to more than double their rate of business building to achieve leaders’ expectations that 29 percent of revenue in 2027 will come from new businesses. It’s easy to set an ambition to create a pipeline and portfolio of new ventures and investments that disrupt existing markets and create new ones.
Integrative Innovation
JANUARY 20, 2017
To thrive in this environment, firms will need to dial up their ability to see around corners, spotting trends before they are well formed and mobilizing resources quickly to adjust to changing circumstances. IBM has shrunk its traditional hardware business while dramatically expanding its newer software and services offerings (see Figure 5).
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