What is Retail Media Advertising and Is it a Fit for My Brand?
Brunner
JANUARY 5, 2024
Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. That amount is expected to more than double by 2027, up to $107 billion, the report found. Retail media networks collect first-party data from consumers who purchase through their marketplaces. billion in 2020 to $45.38
Let's personalize your content