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Generative AI Use Cases and Benefits for Enterprises

Acuvate

Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. Generative AI has the potential to reshape the workplace and the way businesses engage with customers. What is Generative AI and Why Enterprises Need to Care?

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. In our work with Brunner clients, we incorporate insights from the marketing mix model directly into our processes that deal with AI/XAI outputs. You may have heard how generative AI can “hallucinate.”

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

Eric Perz, Vice President, Data Science and Decision Analytics Do you have any predictions about how the tool itself will change or how using it will change the marketing and advertising industry? Advertising in our digital age is all about speed, accuracy, data, and optimization. It’s going to allow us to become more efficient.

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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. The secret to these models’ success is Generative AI, which creates text that sounds remarkably human, enabling business users with data analytics outcomes that feels far more natural.

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

With the rise of Generative AI and Adaptive AI, the field is rapidly evolving and advancing. At Acuvate, we have been using AI to revolutionize business processes. Here's what the experts believe about the future of AI. Addressing AI ethics and bias needs to remain a top priority. It’s the same with AI.