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What are the new marketing roles?

mjvinnovation

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains.

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Thought Leader and Influencer Interview with Susan Walsh, Founder & MD, The Classification Guru

Thinkers360 - Thought Leader Interviews

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader and influencer community – Join Thinkers360 today ! com For custom influencer lists, advertising and sponsorship opportunities, please contact info@thinkers360.com.

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How to Model a Multi-sided Business

Leanstack

Facebook then trades this derivative currency on a secondary market of advertisers (their customers) who pay to reach these users. In both these examples, the derivative currency is attention which is monetized by converting attention (from users) into clicks for advertisers (their customers).

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Exponential Growth: the technological evolution dictating new business models

mjvinnovation

We will talk about this throughout this article. These consumers love, advertise and are able to spend days in kilometer-long lines to be the first to buy the new iPhone. In short, exponential organizations adapt their business models to the new market dynamics – or they are born into this reality.

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The Future of Corporate-Startup Collaboration

The Inovo Group

Aline Santos, Unilever EVP for Global Marketing. There are numerous articles, presentations, guides, etc. There are volumes of data and analysis showing startup activity and Corporate-Startup collaboration initiatives (see [i] , [ii] , [iii] , [iv] , [v] , [vi] , [vii] , [viii] for a few of the many articles available).