Open AI: The Beginning or The End, or Somewhere In-between?
Brunner
FEBRUARY 21, 2023
At Brunner, we believe that it’s highly unlikely Microsoft-backed ChatGPT and Google’s Bard AI will replace the need for paid search experts and campaigns. With that said, we predict that the need for paid search experts will persist as AI will not replace the need for human input and decision-making in advertising.
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