Advertising Big Data Marketing Social Innovation 
Tullio Siragusa
JULY 25, 2022
Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S. The challenge for businesses is finding ways to make use of all this data to drive innovation. We learned in the Tech Backstage podcast how Alex uses Google Data Studio, for example. Pet Markt Co.
Tullio Siragusa
FEBRUARY 13, 2023
How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.
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