Remove Advertising Remove Change Remove Creative Process Remove Creativity
article thumbnail

Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Over the passing years, this ability has grown by leaps and bounds. So what comes next?

article thumbnail

The Content Conundrum

Boxes and Arrows

There’s a lot we can learn from traditional advertising here. In advertising, copywriters often drive the creative process. Remember that writers are creatives too, and they are, in many cases, the keepers of the content your design ultimately serves.” change how we think about content, 2.)