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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

It is time that we bring these two worlds together in a productive way, and the link between the two in today’s world has much to do with transformative digital technology, Hard Trend future certainties around those technologies , and how they can be leveraged in new ways for the purposes of effective marketing.

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Innovations in Electric Vehicles and Energy Storage Materials

eZassi

National policy changes, consumer demand, and improved efficiency in batteries are all factors supporting this market growth and opportunity for commercialization. Empower Ezassi’s open innovation consulting and technology scouting services to inspire the new energy initiatives your organization requires.

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Control Your New Normal with a Focus on Significance

Daniel Burrus

Many, including bars and restaurants, lost money by having to shut their doors, and others were affected by their customers having to close due to being deemed nonessential in the early days of the lockdown. The status quo was disrupted in remarkable ways. By making a shift to significance from a focus on success —and here is why.

Trends 76
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The University of Central Asia: Educational Innovation in the Mountains of Rural Kyrgyzstan

New Markets Advisors

With the insights I’ve since gained at New Markets, I’d like to examine the University of Central Asia (UCA) through the lens of disruptive innovation and Jobs to Be Done, two concepts popularized by Clayton Christensen, the author of The Innovator’s Dilemma. The current university system is being disrupted, and this is only the beginning.

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Will Jack Dorsey “Get It” At Twitter?

Adam Hartung

Twitter’s Board decided in July to oust the CEO, Dick Costolo, due to frustration over company profits. By adding a slew of new features and functions Facebook has become more valuable to its users – and advertisers. Twitter has not changed much at all since it was founded. Twitter was once a disruptive innovator.

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Is the iPad mobile?

Boxes and Arrows

I should have remembered where I was supposed to get off, but, like everyone else, I rely on technology to offload cognitive processes when I should be using my brain. The iPad hit the market about three years ago, quickly becoming disruptive by creating a user need where there previously was none. 22% of U.S. adults now own a tablet.

Design 102
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A Comprehensive Guide to Corporate Branding

Flying Fish Lab

As digitalisation advances and information becomes easily accessible, consumers can investigate a brand's history and reputation effortlessly through platforms such as social media and online reviews, aiding them in making informed choices aligned with their values and preferences. Questions You May Have 1.