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Marketing Mix Modelling: Maximizing the Impact of Marketing Spend

Acuvate

Pressure inducing, industry specific factors such as – low contribution margins, increased competition, and low level of brand loyalty among customers are the key reasons for manufacturers and retailers to invest in statistical analysis of data. By analysing impact of various marketing mediums (Television, Internet, Mobile etc.) FREE EBOOK.

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Generative AI Use Cases and Benefits for Enterprises

Acuvate

In the fiercely competitive landscape where the war for talent doesn’t seem to relent, these simplification and efficiency superpowers can set apart the celebrated employers from the rest. Prioritizing exceptional customer experiences in today’s fiercely competitive marketplace remains crucial. CX demands personalization.

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Do’s and Don’ts of Open Innovation

eZassi

Instead of ‘mine’ look to ‘ours’ because this allows you to accept outside collaboration, which leads to increased market responsiveness, profitability, and competitive edge. OI requires careful thought and planning, with resources in place to advertise collaboration opportunities, accept submissions, evaluate their quality, and manage IP.

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The Key to Effective Value Proposition Development

Taivara

If it’s hard to figure out the right way to state your value proposition, consider: Doing competitive research before you start creating your value proposition to. highly targeted advertising channels like Google Adwords or Facebook ads to. Here are some things you’ll want to keep in mind: Don’t just start demoing your product.