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The Content Conundrum

Boxes and Arrows

Exploring the Causes These content gaps are both procedural and cultural within organizations. By procedural, I’m referring to the tangible processes used by an organization to design and develop a web product. Often times, these ‘processes’ are influenced by the organization’s values and overall culture.

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Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

Innovation in Practice

The creative process will become easier, and everything the brand does will be more thoroughly informed by this one anchoring concept. What are the benefits of identifying the ideal “unicorn” customer? Build a stronger brand identity.