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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing. Defining Innovation Marketing.

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Your New Excuse to Get an Xbox

Boxes and Arrows

World of Warcraft featured on the Jeopardy game show Companies should create rich and immersive website experiences, drawing from some of the techniques for game design to build brand affinity and differentiate their sites. Game designers plant a kernel that rages so strongly that a player will dedicate considerable time to it.

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