Remove Advertising Remove Engagement Remove LEAN Remove Product Development
article thumbnail

Three Tools I Use to Enhance Customer Engagement and Innovate Strategically

Fehmida Kapadia

Paradigms of product development have shifted significantly in the last decade. We have started integrating the agile and lean methodology (popularized by the IT industry) into our waterfall methodology (popularized by the manufacturing industry). The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn.

article thumbnail

When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. The company created an experience “around” the movie and engaged its buyer compellingly and completely. Lego has managed to wring sustainability by adopting the Lean startup approach. and Apple came back.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

As the eyes and ears of the parent corporation, a new Innovation Outpost’s first priority is to “sense” innovations by actively engaging with the Innovation Cluster. Before moving to Stage 3, the Innovation Outpost must answer these 5 questions: Do we have corporate buy-in to build a product? What solution are we productizing?

article thumbnail

How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

As the eyes and ears of the parent corporation, a new Innovation Outpost’s first priority is to “sense” innovations by actively engaging with the Innovation Cluster. Before moving to Stage 3, the Innovation Outpost must answer these 5 questions: Do we have corporate buy-in to build a product? What solution are we productizing?

article thumbnail

How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

As the eyes and ears of the parent corporation, a new Innovation Outpost’s first priority is to “sense” innovations by actively engaging with the Innovation Cluster. Before moving to Stage 3, the Innovation Outpost must answer these 5 questions: Do we have corporate buy-in to build a product? What solution are we productizing?

article thumbnail

How to Set Up a Corporate Innovation Outpost That Works

Steve Blank

As the eyes and ears of the parent corporation, a new Innovation Outpost’s first priority is to “sense” innovations by actively engaging with the Innovation Cluster. Before moving to Stage 3 and building products, answering these 5 questions can save a ton of resources, time and frustration: Do we have corporate buy-in to build a product?