Fehmida Kapadia
JANUARY 3, 2018
Paradigms of product development have shifted significantly in the last decade. The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. Based on this shift, our rules of customer engagement have also changed significantly over the last decade. solution fit.
Qmarkets
JULY 8, 2017
The erosion began with the arrival of the Internet, which created a myriad of new ways for company and customer to engage with each other. Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible.
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Thinkers360 - Thought Leader Interviews
JULY 2, 2023
Thinkers360: How do you like to work with brands who wish to engage you as a thought leader? I am also always willing to collaborate with brands and private equity researchers in the enterprise software space, either for due diligence or developing go-to-market or product development strategies.
Qmarkets
APRIL 24, 2017
The erosion began with the arrival of the Internet, which created a myriad of new ways for company and customer to engage with each other. Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible.
Acuvate
APRIL 3, 2023
This allows businesses to identify trends, sentiment patterns, and customer pain points, helping them make data-driven decisions to improve their products and services. Additionally, these insights can be used to develop marketing strategies and enhance customer engagement.
Collective Innovation
AUGUST 14, 2017
Focus groups are also an important avenue to have an open conversation about new products, brand perception and advertising. An engaged social media is an incredible tool to learn about customers needs and problems. Knowing your customer means also knowing how they really feel about the company.
hackerearth
MAY 12, 2017
Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. The company created an experience “around” the movie and engaged its buyer compellingly and completely. The company lost trying to emulate other PC makers; they were solving the wrong problem. Source: [link].
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