Unit Economics: How to Calculate CAC & LTV – It Depends
IM Insights
MARCH 17, 2022
This insightful and entertaining book was originally designed to assist with the teaching of University of Southern California students. (06:30) The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00)
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