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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

All the information informs the company’s sales team on how to talk about the products and sell them. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. Therefore, in product marketing, doing a lot of research and analysis and talking to customers is essential.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Advertise job openings in relevant industry publications and online job boards. To implement sales enablement, a sales leader should research and choose the appropriate tools such as CRM systems, sales training programs, and marketing automation software that align with the company’s sales process.