3 Innovation Specialists Busting the Myth About Brainstorming
Innovation in Practice
JANUARY 12, 2018
This is how Mark McGuinness defines the term: “‘Brainstorming’ is such a common word that it’s often used to describe any meeting or conversation designed to generate ideas. The basic assumption is that by suspending judgement, people free themselves to come up with unusual and potentially useful ideas. Mark McGuinness ).
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