Advertising LEAN Learning Product Development 
Fehmida Kapadia
JANUARY 3, 2018
Paradigms of product development have shifted significantly in the last decade. We have started integrating the agile and lean methodology (popularized by the IT industry) into our waterfall methodology (popularized by the manufacturing industry). The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn.
IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) 15:00) CAC over LTV is fundamental to understanding product performance and analysing specific customer segments.
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InnovationTraining.org
SEPTEMBER 12, 2019
Something that Bill Gates learned the hard way…. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. But campaigns can’t create impact on big ideas alone.
Corporate Innovation
DECEMBER 17, 2015
There’s nothing more wasteful than having an Innovation Outpost reporting on disruption heading for the company’s core business (autonomous vehicles, machine learning, Virtual Reality, Cloud, Internet of Things, et al.) Is the Outpost product officially part of a corporate Innovation Portfolio? What solution are we productizing?
Corporate Innovation
DECEMBER 17, 2015
There’s nothing more wasteful than having an Innovation Outpost reporting on disruption heading for the company’s core business (autonomous vehicles, machine learning, Virtual Reality, Cloud, Internet of Things, et al.) Is the Outpost product officially part of a corporate Innovation Portfolio? What solution are we productizing?
Corporate Innovation
DECEMBER 17, 2015
There’s nothing more wasteful than having an Innovation Outpost reporting on disruption heading for the company’s core business (autonomous vehicles, machine learning, Virtual Reality, Cloud, Internet of Things, et al.) Is the Outpost product officially part of a corporate Innovation Portfolio? What solution are we productizing?
Steve Blank
DECEMBER 17, 2015
And take what it learns and regularly update the corporate engineering, strategy, VC groups and business unit heads, on technology and market shifts. Before moving to Stage 3 and building products, answering these 5 questions can save a ton of resources, time and frustration: Do we have corporate buy-in to build a product?
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