Brunner
FEBRUARY 28, 2024
Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. More than two years later, reviews are mixed. We recommend that advertisers exercise caution using PMax, and we’re not the only ones.
Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.
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Tullio Siragusa
JANUARY 2, 2023
It is a user-centered approach that involves understanding the needs of customers and creating solutions that meet those needs. By using design thinking, a sales leader can gain a deeper understanding of the target market’s needs and create solutions that meet those needs. Conduct thorough interviews and reference checks.
eZassi
JANUARY 24, 2023
Enhanced collaborations of leaders in EVSE (Electric Vehicle Supply Equipment: software, hardware, device enclosures, and plugs) with the mining industry, auto manufacturers, environmental services, and municipal governments are fundamental to continue to encourage adoption of these trending and beneficial technologies.
The Human Factor
SEPTEMBER 21, 2018
It’s possible to use the free elements of social media to do some amazing work, while using the paid features of social media can replace your current marketing and advertising methods to deliver maximum impact. Review your website content regularly and keep abreast of the latest web design trends to help you keep things fresh.
Idea to Value
MARCH 11, 2016
This is due to the distinct difference between creativity (the generation of new and valuable ideas) and craft (turning those ideas into something tangible). Big Data will eventually enable all of this, or at least enhance it. So what comes next? Based on user reaction they will refine the campaign and iterate until an ideal message is found.
The Inovo Group
OCTOBER 10, 2018
New software technologies and tools will make it possible to create Startup Collaboration Platforms that enable the relationships to become more automated, structured and efficient. They had recognized that many innovative initiatives fail in the early stage of development due to, among other things, a lack of secure funding.
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