Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements
Brunner
APRIL 24, 2020
In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Data must account for KPI changes due to the environment (e.g., The right talent comes first. But don’t forget non-marketing factors!
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