article thumbnail

Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed. Additionally, by creating a regular reporting and review process, a sales leader can ensure that the sales plan stays on track and that adjustments are made as necessary.

article thumbnail

The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. Today, product marketers use digital mediums more often due to the value they can derive from consumer data that is readily available online, however with more access to consumer data also comes challenges related to privacy.

Data 118
article thumbnail

Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

That’s because it can be used to create innovative products that solve real-world problems for customers. . According to a study conducted by MIT Sloan Management Review and Deloitte, over 60% of executives say that data-driven decision-making is “critical” or “very important” to their success.

Data 118