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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

This isn’t the storyline of a utopian novel; it’s the reality that’s taking shape in boardrooms and brainstorming sessions around the world. We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. But what drove this change?