Agile B2C Report Software Review 
The Inovo Group
APRIL 17, 2017
There is an apparent split between companies that find it easy to build a collaborative, customer-centric culture (smaller, more agile startup-type companies) and those that don’t (i.e., These are primarily B2C companies (e.g., P&G), software (e.g., become merely just more ‘software’ once they are commercialized.
Integrative Innovation
JANUARY 27, 2016
Unpredictable environments : Inherently dynamic and unpredictable industries (such as technology, software, fashion or internet retailing) require experimentation without predefined goals, embedded in the operations, to increase variance. Depending on the maturity level, distinct objectives and priorities are reported (see figure below).
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