Paul Hobcraft

SEPTEMBER 14, 2018

Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.

Software Review 189

Software Review Software Technical Review Design 189

Innovation 360 Group

SEPTEMBER 6, 2015

New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). To read the full SUP46 annual report, [link].

Creativity 45

Creativity Technical Review Competition Software Review 45

Brunner

JANUARY 5, 2024

Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. That access and targeting is driving rapid growth. billion in 2020 to $45.38

Software Review 52

Software Review Data Marketing Report 52

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. Reporting tip #1: Provide context. and revenue.

Tips 65

Tips Study Underperforming Technical Team Report 65

The Inovo Group

APRIL 17, 2017

These are primarily B2C companies (e.g., P&G), software (e.g., There are numerous conferences dedicated to it and literally hundreds of articles, reports and posts discussing it. become merely just more ‘software’ once they are commercialized. Adobe), electronics (e.g.,

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Integrative Innovation

JANUARY 27, 2016

Unpredictable environments : Inherently dynamic and unpredictable industries (such as technology, software, fashion or internet retailing) require experimentation without predefined goals, embedded in the operations, to increase variance. Depending on the maturity level, distinct objectives and priorities are reported (see figure below).

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40