Remove Agile Remove Creative Process Remove Marketing Remove Radical Innovation
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Striving for the innovation balance: between exploring and exploiting.

Paul Hobcraft

Somehow we need to respond in more agile, fluid and adaptive ways. Many try to separate them, often hiving off the more radical innovation development part to protect it from being overwhelmed by the often overbearing focus on the short-term and exploitation. Equally it is dependent on what we are attempting to do.