Airlines Creative Thinking Marketing Project 
Innovation 360 Group
MAY 21, 2020
Often it is misused as a framework for assessing a specific market or even an organization itself. In fact, thinking much more broadly produces the most value. PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries. Expect new entrants.
Innovation 360 Group
MAY 21, 2020
Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself. You must think much bigger than that to produce something of value. It illuminates connections in the data so you can begin to defend your market value.
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BrainZooming
JANUARY 9, 2018
With the help of over 1200 individual and company backers, Vickie successfully raised $83k in 30 days on Kickstarter to fund the project. EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. I’m like, WHAT?!
BrainZooming
NOVEMBER 14, 2018
I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. I see three take-aways from this story: The benefit of creative structure to generate LOTS of ideas, because the winner may be cool product name number eighty-three.
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