Airlines, Engagement, Marketing and Product Strategy

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy

Strategy Strategy Underperforming Technical Team Technical Review

Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

DECEMBER 2, 2015

He was flying on United Airlines as it introduced ‘United Rising.’ If the market learns about a new brand promise before employees, they aren’t in a good position to bring the brand promise to life for customers – and they may even wind up undermining it, as in the United Rising episode.

Strategy

Strategy Strategy Engagement Marketing

Business Innovation Brief

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

Brand Strategy – Giving Employees Time with a New Brand Promise

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