How to Keep Innovating in an Economic Downturn
Innov8rs
MARCH 6, 2023
As McKinsey points out , organizations that focused on innovation even during the 2009 crisis, outperformed the market average by 30% and their growth continued to accelerate the following years as well. For example, Delta Air Lines, one of the leading airlines, managed to get back to their leading position even after bankruptcy.
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