Airlines Marketing Strategic Thinking Underperforming Technical Team 
BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
BrainZooming
JANUARY 9, 2018
EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. I was watching this all develop over the course of about eight years. What I’d also like to do is investigate: can we sell this to an airline?
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