BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

APRIL 21, 2017

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

APRIL 5, 2016

In my corporate days, I was dispatched to work with competitive companies our corporation purchased. Since all the companies competed with one another, each one needed to determine its own business strategies. While this constraint may seem (and actually be) ridiculous, it shaped how the Brainzooming method developed.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

OCTOBER 10, 2016

Here is a way you can turn a typical strategic thinking exercise into something new and fun that both adds variety to your strategy meeting AND could trigger some new ideas to get our strategy out of a rut! It highlights your organization’s strengths, weaknesses, opportunities, and threats. Are you up for changing that?

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Analysis 40

BrainZooming

SEPTEMBER 13, 2016

My personal antipathy toward thought leadership strategy stems from a moment during corporate life. A peer was developing a “think piece” on the transportation industry’s and our company’s place role in its future. What to Say about a Thought Leadership Strategy? Employee Leader Strategy.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

APRIL 22, 2016

We’ve talked before about how one company even uses entry interviews (as opposed to exit interviews) to gain input from new employees before they’ve consumed too much of the incredible corporate Kool-Aid. Increase focus for your team with productive strategy questions everyone can use.

Engagement 40

Engagement Strategic Thinking Underperforming Technical Team Exercises 40

BrainZooming

DECEMBER 14, 2015

To demonstrate the wasted potential and importance of diversity to creative thinking activities, midway through the creative thinking workshop, we used a Brainzooming exercise to identify individuals with the most and least experience with the company. They need strategic thinkers who can develop strategy and turn it into results.

Creative Thinking 40

Creative Thinking Creativity Exercises Underperforming Technical Team 40