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Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

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Product Hunt Columbus Recap – Grypmat, Yubi Beauty, and Shuffle!

Taivara

Not only was it a great turnout, but the companies presenting were one-of-a-kind. Both products were made right here in Columbus and both were able to come out and present at Product Hunt Columbus. Three companies overall joined us at the event. At Taivara, we help companies of all sizes build innovative technology.

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Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

In my corporate days, I was dispatched to work with competitive companies our corporation purchased. Since all the companies competed with one another, each one needed to determine its own business strategies. While this constraint may seem (and actually be) ridiculous, it shaped how the Brainzooming method developed.

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Unleash Your Visual Superpower!

Boxes and Arrows

Designers yearn for a world where companies depend on their ideas but usually work in a world where design is just one voice. Design itself is a product. Developers own the code, business owns the proposition, yet design is considered a “service.” Agile teams can lose the long term direction by focusing on small sprints.

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Strategic Thinking Exercise – Use a New SWOT Nobody Expects

BrainZooming

Here is a way you can turn a typical strategic thinking exercise into something new and fun that both adds variety to your strategy meeting AND could trigger some new ideas to get our strategy out of a rut! It highlights your organization’s strengths, weaknesses, opportunities, and threats. Are you up for changing that?

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

My personal antipathy toward thought leadership strategy stems from a moment during corporate life. A peer was developing a “think piece” on the transportation industry’s and our company’s place role in its future. Employee Leader Strategy. Help employees develop as leaders. What to do?