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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

The Importance of Staying Scrappy in an AI-Driven Era In an age of rapid technological advancements, companies everywhere are embracing artificial intelligence (AI) and automation to modernize their operations. Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. Ideate: The ideation stage is where creativity comes into full play.

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Redefining Conflict Resolution: The Design Thinking Way

Tullio Siragusa

The evolving nature of business, influenced by technological advances and ever-changing consumer demands, necessitates a flexible, innovative approach like Design Thinking. The process typically unfolds through stages like Empathize, Define, Ideate, Prototype, and Test. This phase is all about brainstorming potential solutions.

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Applying Design Thinking to Personal Growth and Innovation

Tullio Siragusa

Applying Design Thinking to Personal Growth and Innovation In today’s rapidly changing world, the ability to adapt and innovate is more crucial than ever, not just in the realm of product development but also in our personal and professional lives. It involves five key stages: Empathize, Define, Ideate, Prototype, and Test.

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Three Ways to Leverage Software Engineering Intelligence for Enhanced Delivery Efficiency

Planview

Traditional engineering metrics drive efficiency, not effectiveness Engineering leaders are under increasing pressure to deliver more value, but many struggle to make impactful change. Often, the challenges that plague engineering teams originate in an upstream department.

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Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment

Tullio Siragusa

Maybe it’s time for a career change or to dip your toes into freelancing? Based on the feedback during the “Test” phase, you might circle back to “Ideate” or “Prototype” to refine your approach. It begins with recognizing and defining the challenges at hand. From there, brainstorming becomes more directed.

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The Universality of Leadership: Challenging Industry-Specific Biases

Tullio Siragusa

Emotional Intelligence Bridging Human Gaps: No matter the field, businesses run on human relationships. Emotional Intelligence doesn’t change with industry jargon or processes. Adaptability and Resilience Thriving Amidst Change: Changes and challenges aren’t exclusive to any industry. By 2012, Ford reported a $5.7