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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. Office of Civil Rights.

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Please, we need a different Innovation narrative

Paul Hobcraft

The work undertaken is often seen as a drain, not repeatable, and poor on the efficient definition of understanding we have in place today as the work undertaken, not yielding the returns if the concept is more radical due to time horizons or business model constraints. It is knowledge-based and well-grounded.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

An ‘Internet Tech’ Career Path: Dumb Luck or Planned Destiny? What motivated me to work in the internet industry all these years, and furthermore, what motivated me to continue learning new things? And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today?

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How AI can Deliver Sales Innovation

Tullio Siragusa

As all markets indirectly depend on sales, there is no other growing innovation that has received hype more than (AI) artificial intelligence. Artificial intelligence is already beginning to deliver on its potential for extraordinary sales and it is not doing so by hampering the ability or potential of human intelligence.

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The Arrival and Potential of Knowledge Graphs into Our World

Paul Hobcraft

Knowledge Graphs help us to form essential context and that has been often missing or poor cousin to content. Struggling to get out of the technical jargon, so be ready and have patience. AI is getting to a point where it will drive the next wave of technology disruption. Knowledge Graphs provide the context.

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A Quick Guide to Data Estate Modernization with Azure Synapse Analytics

Acuvate

Traditionally, unstructured and scattered data sources led to incomplete data and increased costs due to poor decision-making. However, we now reside in an era where every business app and platform that an organization uses must be intelligent, agile, adaptable, and flexible to real-time data modeling.

Data 52
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Generative AI Use Cases and Benefits for Enterprises

Acuvate

Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. Generative AI is a subset of artificial intelligence (AI), capable of generating text, images, or other media in response to prompts. But first, let’s get the basics out of the way.