Moves the Needle

SEPTEMBER 21, 2018

Online automotive resource Edmunds.com has a mission to make car buying easy. Their objective was to minimize potentially wasted time and money by taking an iterative learning approach to the project. To do this, teams designed and executed experiments to validate or invalidate their riskiest assumptions.

LEAN 58

LEAN Case Study Study System 58

Moves the Needle

MARCH 26, 2018

We call it the Customer Zoom tool, and it's designed to help you focus in on one of your specific customers. Unique traits brainstorm and select Unique behavior brainstorm and select Take a picture and write down your customer’s name Remember not to overthink it, just get started. Download it here and follow along.

Brainstorming 71

Brainstorming LEAN Exercises Tools 71

Innovation 360

JUNE 26, 2016

Prosumers , who are both consumers and producers at the same time, want to be involved in the entire process from design to production process. Design firms, wholesellers, manufacturers, media companies, med tech producers, etc. The best B2B2C firms in the world apply both platform and design thinking in wholly original ways.

Case Study 45

Case Study Design Thinking Innovation Analysis 45

Innovation 360 Group

JUNE 25, 2016

Prosumers , who are both consumers and producers at the same time, want to be involved in the entire process from design to production process. Design firms, wholesellers, manufacturers, media companies, med tech producers, etc. The best B2B2C firms in the world apply both platform and design thinking in wholly original ways.

Innovation 40

Innovation Design Thinking Analysis Industry 40