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Understanding your customer doesn't mean giving them exactly what they ask for

Moves the Needle

Unique traits brainstorm and select Unique behavior brainstorm and select Take a picture and write down your customer’s name Remember not to overthink it, just get started. We’ll highlight an example from an enterprise team creating a new product for the automotive market. We’d love to hear from you.

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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

For the hardware: A thousand songs in your pocket ; for the software: so easy that your Mother could do it ; and for the project: and on the shelves in eight months ! Miss Tanya has worked as a ghost writer servicing multiple international news and automotive publications.

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How Edmunds.com Used Lean Innovation to Make Their Mission a Reality

Moves the Needle

Online automotive resource Edmunds.com has a mission to make car buying easy. Their objective was to minimize potentially wasted time and money by taking an iterative learning approach to the project. Instead, they were applied to a mission critical project that pushed the boundaries of Edmunds’ relationship with their dealerships.

LEAN 58
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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360

Market leaders in the new B2B2C space brought in innovative concepts from start-ups and online marketers, such as brainstorming ideation, rapid project development for commercialization, smaller repetitive iterations of prototypes, A/B testing and simultaneous project portfolio management across the 3 Business Model Innovation Horizons.

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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360 Group

Market leaders in the new B2B2C space brought in innovative concepts from start-ups and online marketers, such as brainstorming ideation, rapid project development for commercialization, smaller repetitive iterations of prototypes, A/B testing and simultaneous project portfolio management across the 3 Business Model Innovation Horizons.