Automotive Brainstorming Innovation Processes Project 
IdeaScale
MARCH 13, 2018
As Bill Fischer highlights in his ‘Innovating The iPod’ article; “The goals articulated by the leadership were surprisingly simple, broad yet precise. For the hardware: A thousand songs in your pocket ; for the software: so easy that your Mother could do it ; and for the project: and on the shelves in eight months !
Moves the Needle
SEPTEMBER 21, 2018
Lean Innovation Case Study: Bringing a New Product to Market Don’t have time to read the whole article? Online automotive resource Edmunds.com has a mission to make car buying easy. Eventually, they determined that Lean Innovation principles would be the best way to tackle this uncertainty.
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