Automotive Brainstorming LEAN Marketing 
Moves the Needle
SEPTEMBER 21, 2018
Lean Innovation Case Study: Bringing a New Product to Market Don’t have time to read the whole article? Online automotive resource Edmunds.com has a mission to make car buying easy. This is the story of how Edmunds.com used Lean Innovation practices to make their mission a reality.
Moves the Needle
MARCH 26, 2018
We’ve written and spoken quite extensively about market segmentation. Entrepreneurs love these methods because they result in huge “total addressable market” figures. Once you have found individuals who are passionate, you can use the traits and behaviors to construct your market segments from the individual up.
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