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How Edmunds.com Used Lean Innovation to Make Their Mission a Reality

Moves the Needle

Lean Innovation Case Study: Bringing a New Product to Market Don’t have time to read the whole article? Online automotive resource Edmunds.com has a mission to make car buying easy. This is the story of how Edmunds.com used Lean Innovation practices to make their mission a reality.

LEAN 58
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Understanding your customer doesn't mean giving them exactly what they ask for

Moves the Needle

Get more updates like this on lean innovation for the enterprise. This tool is based on the “fishing” concepts discussed in my book, The Lean Entrepreneur, so feel free to re-read that chapter if you need background on these concepts. We’ll highlight an example from an enterprise team creating a new product for the automotive market.