BrainZooming

MARCH 21, 2017

Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action. How do you move from creative thinking into action? Two of the client’s senior staff members said this was a question they expected us to answer during the strategic thinking workshop.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

JANUARY 3, 2018

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. We created a proposal for rapidly updating and developing its B2B brand strategy while leaving everything in place the founder and CEO loves about the brand and doesn’t want to tinker with right now.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

APRIL 16, 2018

Yes, No, and Everything In Between – Guest Post by Mike Brown 5 Ideas for Expanding Innovation Strategy Workshop Participants Disruptive Innovation, Change Management & Taking the NO Out of InNOvation Pursuing a B2B Innovation Strategy for the User’s Benefit. More Posts - Website Follow Me:

Strategy 66

Strategy Strategy Strategic Thinking Innovation 66

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. Taking the Next and Ongoing Steps to Managing Customer Expectations.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

FEBRUARY 9, 2016

None other than B2B marketing expert Randall Rozin ! Randall, who leads the Global Brand Management function within Dow Corning Corporation, serves as the company’s key strategist on brand creation, internal branding, and strategy alignment. Who could find a connection between the “Hokey Pokey” and internal branding ideas?

Strategy 40

Strategy Strategy Creativity Creative Thinking 40