Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. According to the Trust Radius study, 80% of millennials won’t purchase without reading a review.

Marketing 52

Marketing Technical Review Trends Study 52

Innovators Alliance

DECEMBER 4, 2018

Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. Despite these multiple approaches, many SMBs miss a crucial resource in their nurture streams: customer reviews. “ Buyers are looking for authentic and balanced reviews.

Technical Review 40

Technical Review Resources Engagement Technology 40

Taivara

JULY 23, 2018

Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. You can also review [link] to see how a competitor’s message. Now, the task is to engage them to gain insights into how they view the problem, the solutions available and what they do about it.

Underperforming Technical Team 38

Underperforming Technical Team Marketing Software Review LEAN 38