Tullio Siragusa
JULY 3, 2023
Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. Keep It Simple and Engaging Avoid jargon and complicated explanations.
Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
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Thinkers360 - Thought Leader Interviews
DECEMBER 26, 2023
Focus Areas: HealthTech, Health and Wellness, Emerging Technology. Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !
Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. According to the Trust Radius study, 80% of millennials won’t purchase without reading a review.
Qmarkets
JULY 31, 2023
.” The partnership between OmniStrada and Qmarkets aims to drive continuous improvement and innovation in Asia, resulting in improved efficiency and productivity, increased competitiveness, cost savings, improved quality, innovation, and employee engagement and retention. But it doesn’t have to be so hard. That’s where we come in.
The BMI Lab Blog
MAY 26, 2021
Sometimes, companies approach us with requests like “I have developed a new technology but how do I build a business around it?” or “Our technology is superior to our competitors’ – why don’t our customers see that?”. Hence, it is not surprising that many of the world’s leading companies reportedly work on integrating this technology.
Innovators Alliance
DECEMBER 4, 2018
Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. Despite these multiple approaches, many SMBs miss a crucial resource in their nurture streams: customer reviews. “ Why Encouraging Customers to Leave Reviews Matters to Your Brand.
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