Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. Show empathy, engage in conversations, and build lasting relationships with customers.

Marketing 52

Marketing Technical Review Trends Study 52

Brunner

MAY 29, 2019

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — Out of necessity, we were more inventive.

Marketing 40

Marketing Innovation Engagement Agile 40

Brunner

DECEMBER 2, 2019

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Have they engaged with the brand’s social media platforms?

Software 40

Software Data System Marketing 40

Innovators Alliance

DECEMBER 4, 2018

Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. According to a recent poll from TrustRadius , as much as 76% of B2B buyers use reviews to discover new brands and technology products. 4: Send Reminders & Stay Engaged.

Technical Review 40

Technical Review Resources Engagement Technology 40

Brunner

JULY 29, 2022

Users can engage with videos by commenting, liking and sharing. TikTok has tons of features and tools to help creators keep content fresh and innovative, and the platform constantly adds new creative elements to keep users engaged. . The Home Depot Rental’s TikTok strategy . Think back to your target audiences.

Company 75

Company Video Groups Project 75

Taivara

JULY 23, 2018

Now, the task is to engage them to gain insights into how they view the problem, the solutions available and what they do about it. If you’re selling a B2B product, start in the middle of the organization hierarchy. Here are some things you’ll want to keep in mind: Don’t just start demoing your product. Customer Discovery.

Underperforming Technical Team 38

Underperforming Technical Team Marketing Software Review LEAN 38