B2B Design Roadmap Software Review 
Paul Hobcraft
SEPTEMBER 14, 2018
Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.
New Markets Advisors
OCTOBER 11, 2018
Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Much of the literature on journey mapping comes out of the software UX design space. Add depth by understanding customers’ “Jobs to be Done.”
The Inovo Group
APRIL 17, 2017
Consider a large, multi-national, B2B company [1] with multiple business units making a variety of different physical products that require world-class technology and significant capital assets. Design-driven companies outperform other businesses according to 86% of survey respondents. P&G), software (e.g.,
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